Close-up image of various social media app icons on a smartphone screen.
Social Media

Elevate Your Brand with Expert Social Media Marketing Skills! Join our one-month Social Media Marketing Course designed to help you grow your brand, engage your audience, and maximize your digital presence across major social platforms. Whether you’re a beginner or a business owner, this course will empower you to succeed in the world of digital marketing.

Course

This comprehensive 4-week course is designed to provide you with the essential skills and knowledge needed to master Social Media Marketing. Whether you’re a business owner, marketer, or aspiring social media professional, this course will equip you with the tools to effectively use social media platforms to grow your brand, engage with your audience, and drive business results.

Our Vision

We believe that design is not only about creativity—it’s about generating opportunities. At PIXEL & PEN STUDIO, we intend to support and inspire women to use their unique perspectives to break into the design industry, build their own brands, and make an impact through their work.

This course is ideal for:

Students aiming to boost their marketing skills.

Small Business Owners who want to grow their online presence.

Individuals eager to step into the world of social media marketing.

Duration: 1 Month Sessions: 3 Sessions Per Week (1 hours per session) Days: Thursday to Saturday (Available in-person)

Total Fee: 5,000 PKR Registration Fee: 1,000 PKR (one-time)

What You’ll Learn

Week Wise Modules

Introduction to Social Media Marketing

In the first week, you’ll get an overview of the major social media platforms (Facebook,

Instagram and TikTok), learning how to set up and optimize professional business

profiles. You will also explore strategies for identifying your target audience and

performing competitor analysis to position your brand effectively. By the end of the

week, you’ll understand how to set clear goals and develop a social media strategy that

aligns with your business objectives.

Content Creation & Strategy

Week 2 focuses on creating high-quality content that resonates with your audience. You’ll learn how to design engaging visuals, use video marketing effectively, and leverage live streaming to boost brand engagement. Additionally, you’ll discover how to build and maintain a content calendar that ensures consistent posting and optimal engagement throughout the month.

Social Media Advertising

This week dives into the world of paid social media campaigns. You’ll learn the fundamentals of running ads across platforms like Facebook, Instagram and TikTok. We’ll cover targeting strategies, budgeting, ad placements, and crafting compelling ad copy. By the end of this week, you’ll know how to monitor your ad performance, run A/B tests, and optimize campaigns for better conversions.

Analytics & Strategy Refinement

In the final week, you’ll explore how to measure the success of your social media efforts using tools like Facebook Insights, Instagram Analytics. You’ll learn to refine your social media strategy based on data-driven insights and build a comprehensive social media plan that integrates content, paid campaigns, and analytics for long-term success. By the end of the course, you’ll have a solid understanding of social media marketing, from strategy development to content creation, advertising, and performance analysis. You’ll be equipped with practical skills to implement an effective social media marketing plan that drives growth and engagement for your brand

Join Us

At Rehmat Entrepreneur Centre of Excellence (RECE)., we are more than a design school or service—we are a community of women helping each other succeed. Whether you’re here to learn, create, or grow your brand, we’re committed to supporting your journey every step of the way. Together, let’s break boundaries, create something extraordinary and build a future where women’s creativity thrives.